Date: 25 November 2016
Social proof is the concept that people will conform to the actions of others, because they assume that those actions are the right behaviour. For example, the use of canned laughter in a sitcom tells you something funny has happened and that it’s time to laugh. Social proof is one of the best marketing tools out there to build your brand and engage customers.
Read more about how small businesses can use social proof to improve sales!
Date: 18 November 2016
For the past couple of years, gamified content has arguably been the most popular form of online marketing. At the same time, however, gamification is rarely discussed as a separate marketing tool – perhaps because it has become so common that internet users barely recognise it anymore. Surveys, quizzes, apps, even loyalty programs are forms of gamified content marketing. It’s both rather discrete as well as very powerful and engaging. That is why we believe it’s useful for all small and medium-sized enterprises to know a thing or two about the art of gaming.
Date: 11 November 2016
Christmas is nearly upon us, and as you will be aware as an online shop owner, it’s crucial to make sales this season. The way consumers are influenced to buy products is constantly changing, as is the way they search for products to buy. In this article, we will go over the main ways you can optimise your online shop for the 2016 holiday season.
Date: 28 October 2016
Usually, our blog articles are full of
good advice, giving you hints and tips on how to improve your website and its ranking on Google. As Halloween is almost upon us, we thought it might be fun to talk about bad SEO advice!
Black-hat SEO tactics are deemed shady and unethical, and Google penalises sites using black SEO when they discover it! Since Google is getting better at discovering shady techniques, it’s best to ensure your website is not using any of these tactics!