Use our Blog to keep your business performing online and increasing its digital revenues
The importance of rebranding for SMEs
Date: 10 February 2017
Rebranding can be quite a daunting task, but it’s definitely worth the effort if it gives your business an impulse. As you may have noticed, here at Trendzer we’ve just had a makeover ourselves! In this week’s blog article we talk about the benefits of rebranding, while also discussing our own brand new website. Our tips and our experience will surely help you in the process of rebranding your SME!
Now that nearly all commerce is increasingly being shifted towards the internet, effective B2B eCommerce becomes more and more important as well. It's still in its infancy now, but it is predicted to mature quickly. In other words: it's best to be prepared! Seeing as B2B requires a somewhat different strategy than B2C (business-to-consumer) does, we are happy to provide you with some tips on how to get the most out of B2B eCommerce!
Social proof is the concept that people will conform to the actions of others, because they assume that those actions are the right behaviour. For example, the use of canned laughter in a sitcom tells you something funny has happened and that it's time to laugh. Social proof is one of the best marketing tools out there to build your brand and engage customers. Read more about how small businesses can use social proof to improve sales!
Everything SME's need to know about gamified content marketing
Date: 18 November 2016
For the past couple of years, gamified content has arguably been the most popular form of online marketing. At the same time, however, gamification is rarely discussed as a separate marketing tool – perhaps because it has become so common that internet users barely recognise it anymore. Surveys, quizzes, apps, even loyalty programs are forms of gamified content marketing. It's both rather discrete as well as very powerful and engaging. That is why we believe it's useful for all small and medium-sized enterprises to know a thing or two about the art of gaming.