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Benefits of Microsoft Office 365: making the most of the cloud

Date: 04/09/2015

If you’ve found this article, perhaps you are considering purchasing Office 365? We’ve already looked at the benefits of cloud computing once before, but we felt that it was worth relating the benefits to a clearly defined product that is available in the UK market.

With Office 2016 coming soon and already available on OS X, we felt it prudent to let our audience get some advice on how they could use cloud computing to improve efficiencies. So, let us introduce you to the offering and then walk you through the positives, because we’re upbeat like that!

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Making the most of the cloud
Local search on Google

Local search changes on Google: how to compete in 2015

Date: 28/08/2015

If you’ve happened across this article, there’s a good chance that you’ve noticed that Google has changed how it’s displaying local businesses. The July 2015 update has altered the search experience for a huge number of businesses and industries.

This can understandably be upsetting for you as a UK small business owner, as local search results could well be a big tasty slice of your bread and butter. But there are several things that you can do to help yourself continue to reach local customers.

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Conversion rate optimisation for small businesses: an introduction

Date: 21/08/2015

Make the most of your web traffic by fine tuning your website. Conversion rate optimisation or CRO is the science of finding out what makes more of your visitors convert into paying customers.

It’s a common gripe among small business owners that they see plenty of Analytics traffic but “my phone isn’t ringing” or “nobody is filling out the contact form”. If this is the case for you, then it is definitely worth looking at your site with a fresh pair of eyes.

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Look out for what questions to ask
Pintrest

Using Pinterest for business: planning ideas and social media tips

Date: 14/08/2015

Let people window shop for your products or ideas with Pinterest. The image sharing site has gone from strength to strength since it emerged in 2011.

In June 2015, Pinterest’s parent company announced the launch of buyable pins. It’s safe to assume that this move will only strengthen the platform’s appeal to its fan base.

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