Date: 21 October 2016
In the digital age, it can be hard for smaller visitor attractions, such as galleries, aquariums, petting zoos, and theme parks, to attract domestic visitors. Even major attractions increasingly often depend on exclusive deals, exhibitions and special occasions to reach a peak in visitors – only to lose them again straight after. We believe that a decrease in visitors or lower conversion rates can often be resolved through efficient online marketing.
As such, we’ve assembled a few ideas that should optimise the online presence of visitor attractions across the UK.
Date: 07 October 2016
You’ve got your business website search engine optimised, but you’re not ranking in the first few search results of Google for your keywords. Sound familiar? In order to compete with large companies in search results, you should think about pay per click advertising!
Pay Per Click advertising (also called PPC) is a marketing model where you create adverts for your business website, and you pay a small fee each time your ad is clicked on. These advertisements are shown at the top and bottom of search engine results or on social media platforms.
Date: 30 September 2016
Twitter has been one of the most popular social media platforms for almost a decade. The short, text-like messages are an excellent way to post news at a fast rate. It’s therefore no surprise that many businesses are active on Twitter – and rightfully so: once you get the hang of it, Twitter can become an important part of your company’s online marketing efforts. We’ve assembled five tips and tricks that should help your business get the most out of Twitter.
Date: 23 September 2016
If you’ve never heard of Google Trends and you like your graphs, you’re in for a treat! Google Trends is a tool that allows you to look at the popularity of keywords and keyword phrases that people search for on Google. You can compare different keywords, or compare results per area to find out how popularity has developed over time.
Apart from using it for a bit of fun, you can actually use it to optimise your business website. Find out how you can use Google Trends to better target your potential customers and let it guide you to create popular content for your website!