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Welcome to our blog

Take a look through our list of blog articles on subjects such as SEO and content strategies. Click on the title of the blog to read the full article.

Blogging
Facebook Marketing

5 Facebook business page tips: how to create engaging posts

Date: 21/05/2015

Running a Page for your business on Facebook can be a tricky beast. Some people take to it like a duck to water and attract Likes and new customers weekly. Others are not so fortunate and treat their page largely like a neglected extension of their website.

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Using Keyword Planner: best free SEO tools series #1

Date: 15/05/2015

Hello again. Last time round, we looked at the 10 best free SEO tools that you can use to improve your website. As promised, we’re now following up with a How-To guide on each of these invaluable tools.

First up is Google’s Keyword Planner. It will give you a look at what search terms people use when they’re looking online for companies, such as the example below.

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Keyword Planner
Top 10 best SEO tools

The 10 best free SEO tools to help improve your website

Date: 08/05/2015

Do you need help optimising your website, but you’re not sure how to get started? There are a huge range of free resources out there that will give you advanced insights into your website performance.

Our Search Consultants have put their heads together, and we’ve drawn up this list of their favourite free SEO tools for you to use. And we’ve also provided SEO tips on what you should use each tool for.

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Case study: BT Cables

Date: 01/05/2015

BT Cables is a globally established supplier of cabling that operates within the BT Group. They approached Trendzer after seeing work that had been carried out on a website design for an affiliated organisation.

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BT Cables
Panda and Penguin

Is Your Business Website Mobile Ready?

Date: 16/04/2015

You won’t hear about it on the news, and you’re unlikely to read about it in the newspapers, but there’s about to be a massive change in online advertising that could affect thousands of UK small businesses.

Smartphone compatibility is about to become an incredibly significant factor for your website’s SEO. On April 21st 2015, Google will release its latest algorithm, which is focused on mobile readiness.

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How to Get Better Testimonials for Your Business Website

Date: 10/04/2015

Testimonials are an invaluable source of online marketing because they tell potential customers that you are a company they can trust.

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How to Get Better Testimonials for Your Business Website
I Love Beer

Content Ideas for Bar Websites

Date: 27/03/2015

Coming up with content for your bar’s website seems like an exercise in simplicity. But you could be generating more traffic and building your brand (or reputation if “brand” sounds too corporate) with a few simple ideas.

After all, many websites will only receive visits if the bar itself is getting a lot of footfall. So, Trendzer’s SEOs have put together a few ideas to help you deliver unique content for your website that may generate interest and drinks profits.

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Content Advice for Photography Websites

Date: 13/03/2015

Photographers have their own unique set of challenges for SEO because they are heavily reliant on imagery and frequently think about their websites from an aesthetic viewpoint. But consider it this way: having a stylish website full of stunning imagery on slick rotators is all well and good. But if your site isn’t optimised for SEO, then you could easily compare it to a well organised gallery full of beautiful pictures… that is tucked down a side alley off Nowhere Street.

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Email Marketing
Social Sharing

5 Tips for Creating Engaging Social Posts

Date: 12/03/2015

Find out how to create social media posts that attract more clicks, likes, comments and shares with this handy infographic from the experts at Trendzer!

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The Anatomy of a Successful Email Marketing Campaign

Date: 27/02/2015

Why Use Email Marketing? Despite the advent of social media, email marketing remains one of the most effective ways for businesses to generate leads and sell their products and services online. According to recent research, 77% of consumers prefer to receive marketing communications via email, and a massive 91% of consumers check their inboxes at least once a day.

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Email Marketing
Marketing

Content Marketing Ideas for Plumbers

Date: 20/02/2015

For writers and content creators, a mental block is up there with a blocked drain in terms of serious problems. If you’re running a plumbing business (or a content campaign for one), then sometimes it seems like there’s very little to say about the company except “emergency 24 hour call-outs”, “free quotations” and the like.

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Content Marketing Ideas for Hair and Beauty Salons

Date: 13/02/2015

Increase web traffic and build brand loyalty for your hair and beauty salon with quality content. Trendzer presents ideas to engage, inform and entertain.

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Hair and beauty SEO
SEO

SEO Tips: Improve Your Site Ranking with Better Meta Titles

Date: 06/02/2015

Titles are part of the four key signals that tell search engines what's on your website. Fine tune your meta title tags for better SEO and SMO results.

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5 Top Facebook Tips for Small Businesses

Date: 30/01/2015

It's no surprise that more and more businesses are turning to Facebook to drive traffic to their website. With a massive 864 million users logging in every day, Facebook is the world's largest social network and the second most visited website in the UK, after Google.

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Facebook Marketing
Google

Write Better Meta Descriptions for Your Business Website

Date: 23/01/2015

Meta descriptions introduce your company to the world. Make the most of your search engine results by optimising yours for online marketing today!

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Simple Site Optimisation for Beginners – Part 1

Date: 16/01/2015

So, you've got a website, but you'd like to make sure it's doing the right job for you. Luckily, the Trendzer team are here to point you in the right direction. If you follow the three guidelines listed below for your web pages, you should have the beginnings of a well-structured website.

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SEO

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