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Trendzer Blog - Recent Articles

5 LinkedIn tips for small businesses

5 LinkedIn tips for small businesses

Date: 27 May 2016

Many people think LinkedIn is just an online CV, but there are many ways you can use the platform to grow your business. As a small business owner, you’re not looking for a job, so what can you use LinkedIn for? Take a look at our basic introduction to LinkedIn for SME’s and read our five tips for using LinkedIn to your benefit.

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Content marketing ideas for tradesmen

Date: 20 May 2016

As a tradesman (or woman), your business comes from local people who will want something made or fixed. Ten years ago, they would ask a friend for a recommendation for a handyman, roofer or tiler, but nowadays more and more people will just ‘Google’ for a tradesman near them. Y ou can achieve a higher ranking in Google with SEO and Content Marketing. In this article, we’ll explain what content marketing does for your website, and what types of content you add to improve your trade website.

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Content marketing ideas for tradesmen
YouTube Advertising for Small Businesses

YouTube Advertising for Small Businesses

Date: 13 May 2016

All businesses will have heard about online advertising, and you may have tried out Google AdWords or Facebook Advertising. However, not many businesses know about the benefits of advertising on YouTube. In this article, we will talk about how to create advertisement videos for YouTube and the different ways YouTube allows you to advertise.

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How to develop a mobile strategy using micro-moments

Date:  06 May 2016

In this article, we will give you the starting points for creating a mobile strategy. We go into the shift to mobile and changing customer journey and how this has influenced mobile search. Google’s research study talks about how this mobile search on the go is influenced by 'micro-moments'. These micro-moments happen with searches on Google and are perfect opportunities for small businesses to engage with potential customers.

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How to Develop a Mobile Strategy using Micro-Moments