Date: 23 September 2016
If you’ve never heard of Google Trends and you like your graphs, you’re in for a treat! Google Trends is a tool that allows you to look at the popularity of keywords and keyword phrases that people search for on Google. You can compare different keywords, or compare results per area to find out how popularity has developed over time.
Apart from using it for a bit of fun, you can actually use it to optimise your business website. Find out how you can use Google Trends to better target your potential customers and let it guide you to create popular content for your website!
Date: 16 September 2016
Traditionally, you’d sell your products from a shop in a busy shopping street: nothing says entrepreneurship more than owning a business at your local high street, doesn’t it?
However, while owning a storefront is a great achievement, it’s incredibly important to set up an online shop as well. In fact, we believe that for many types of business your eCommerce website is actually much more important than your storefront, and we assembled five reasons why:
Date: 09 September 2016
If you think that being a sustainable business sounds like throwing money in the recycling bin, think again! Sustainability actually means much more than being ‘green’. As a sustainable business, you’re working towards business growth, as well as having a minimum negative impact on society and the environment. The UN describes it as ‘the three-legged stool of people, planet and profit’.
In this article, we show you the main benefits of becoming a sustainable business, and we give you some ideas to achieve quick wins.
Date: 02 September 2016
Online content marketing for care homes might seem superfluous given the fact that roughly two thirds of future care home residents are over 65, but quite the opposite is true. In 2015, 74.1% of the 65 to 74 age group were active on the internet, while 38.7% of people aged 75 and over had been online regularly as well.
With the baby boomer generation entering the 65+ age group, the need for care homes and assisted living homes will likely rise significantly. If you own or manage a care home, you need it to be represented appropriately online.