Being able to distance yourself from the competition is key as a business owner.

With that thought in mind, how are you going about trying to do that exact thing?

By making your brand stand out for all the right reasons, you more times than not can see better sales and revenue.

So, is there more work to be done on your end?

Are You Reaching Enough Consumers?

In your efforts to reach as many consumers as possible, here are some helpful hints to consider:

  1. Use all Internet resources – How good of a job are you doing when it comes to putting the web to work for your brand? It is critical you use as many online resources as possible. For example, do you have a company website you can be proud of? Are you active with social media in promoting your brand? Have you added a small business app to the mix? Is an online store part of your offerings now or will be down the road? These are but a few of the questions you want to have the right answers for. Speaking of the right answers, have you done anything with podcasting? Putting out regular podcasts is another way for your brand to be seen and heard? If you’ve not done any podcasts, now would be a good time to consider changing that. With the right items like a quality streaming mic, good facilities and more, you can do podcasts. By doing this, you put your brand out there for more consumers to learn about it. Take stock of what you’re doing and not doing online and see where change can be made.
  2. Never drop the ball on service – Given how key quality service is to the health of a brand, are you giving it your all? Make sure you and your team, if you have employees under you, go that extra mile for customers. The smallest things can end up making the biggest differences when it comes to customers. It is smart to get feedback from customers. This will allow you to see where you may have some shortcomings. In person conversations, emails, surveys and more are ways of getting feedback. That is from those you do business with.
  3. Show your community you care – You also should take some time out to look at the work you do in the local community? If you’re not all that active locally, this is something you’d definitely want to think about changing. Taking part in notable local events, sponsoring one or more events a year and so on are good ideas. They show you have an interest in your neighbors. Doing this also allows you to get your brand in front of countless eyes throughout the year. Take a look at what is key to people in your community. See how your participation in it can make a positive difference. Chances are you’ll be wondering why you did not start doing so sooner.

As you look to set your brand apart from competitors, what will it take to get the job done?

In running your medical practice, are there things you’d do different to put it in a better place moving ahead.

If you said yes, do you have a good sense of what changes need to happen for your medical practice to see improvement?

By doing what it takes to put your practice in a better spot, you could see an uptick in revenue before you know it.

Does Your Office Feel Welcoming to Patients?

One of the big keys to a successful medical practice is making sure your patients feel safe and welcomed each time they come calling.

With that in mind, do you think you meet the needs of patients when they come in for an appointment?

So, if you provide services with exam chairs, do the chairs not only get the job done but also give patients comfort? In the event such chairs either do not do the job, are not comfortable or both, you could be looking at problems.

Speaking of problems, you also want to avoid an unsafe setting at your practice.

Among the things to focus on with regular attention would include:

· Clean office that is not likely to make patients sick when they visit.

· Safe office that won’t likely injure patients when they come in to see you.

· Making the outside property you own or rent safe too when patients visit.

In doing all you need to when it comes to having a healthy and safe office, what improvements should you focus on?

Does Your Staff Meet and Exceed the Needs of Patients?

As key as your office conditions are to keeping the majority of your patients coming back don’t sleep on staff.

That said have you been doing a good job of hiring and keeping the best staff possible? Failing to do this can lead to a notable drop-off in the number of patients you have over time.

So, make sure your staff gets how important it is for them to do their jobs with the utmost professionalism.

When looking to hire new staff, be sure to do your homework.

That means for one that you do background searches. Not only do you want the most qualified folks, you’ll also need people with personalities set for this work.

Another focus should be a staff that gets along well. Having the right people in the right positions will improve the odds. That is of having a well-oiled machine in place when it comes to staff.

Finally, you want to be prompt in answering any questions, concerns and so on patients have of you or your staff.

By doing this, odds are you will keep the bulk of your patients coming back again and again. If you fail to do this, it can open the door to some or many patients looking elsewhere for their medical care.

As you reflect on your practice, what would make for a healthier prescription? That is when it comes to a better setting?

If you have the passion and ability to start a business, how confident are you it will fall into place?

Yes, running a business is a major undertaking for most people. That said it can be one of the best decisions they end up making over time.

So, are you ready to get the ball rolling and set yourself up for potential success for many years to come?

What Will it Take for Success?

In coming up with the right game plan to increase odds of success for your business, hone in on the following tips:

1. Know how to position for success – You won’t get far in the business world if you do not position things for success. That starts with being a good money manager. The failure to properly manage funds can be catastrophic at the end of the day. From avoiding overspending to running up debt and more, be smart when it comes to your money needs. How you structure your company is also key. That said you also want to know what is a C corporation and other definitions of a company. Knowing these kinds of things can help you structure your business, avoid tax issues and more. When you have shareholders involved, keeping them happy is important too. Do your research in setting up your business so that it gets off the ground and running in the right direction.

2. Know where you will work from – Don’t overlook the importance of knowing where you will base your work out of. Depending on the size and scope of the business, you may or may not need a physical workspace outside of your home. If you do decide to base things away from home, will you look to rent or buy work space? Having your own building can put you in firmer control of things. That said it can also prove much more expensive. Should you decide to rent a workspace, look for good terms and conditions. Given you are at the mercy of someone else, you do not want it negatively impacting your ability to do business. In coming up with a permanent workspace, will you have customers coming to visit you? If yes, think about how your choice of a location will impact them. The same goes if you will have employees coming to work for you.

3. Know how to reach the public – Finally, you can’t expect to do much when it comes to sales if too few consumers know you. That said do all you can to get the word out about your business offerings. Putting the web in play, be active in the community and providing good service are but a few of the ways to go about this. The hope is many folks will see you as a better alternative to your competition and want to do business with you.

As you go about beginning a business, will you make all the right moves starting from day one?

A recent study found that the average small business owner works about twice as much as their employees. Small business owners usually have to work between 50 and 60 hours per week—if not more—to make sure that every single aspect of their business is taken care of.

One of the least glamourous parts of running a small business is handling the bookkeeping for it. It’s important for small business owners to keep tabs on their financial transactions at all times.

There is nothing fun about this. But fortunately, there are some bookkeeping tips that can make this part of the job a little bit easier than it would be otherwise.

Are you a small business owner in search of bookkeeping tips and tricks that will help you keep your finances in good order? Check out the seven basic bookkeeping tips in our guide to small business bookkeeping below and begin putting them to good use right away.

1. Make Sure Your Personal and Business Finances Are Always Kept Separate

First things first: From the second that you start running a small business, you should always make sure that you’re keeping your personal and business finances separate. You’ll be asking for trouble if you don’t.

This means that you should open up separate savings and checking accounts for your business. It also means that you should keep track of your personal expenses versus your business ones.

Your financial situation is going to get muddied if you’re constantly mixing your personal and business finances together. It’s why you shouldn’t attempt to let them coexist in the same space at any point.

2. Invest in Bookkeeping Software for Your Business

For a long time, small business owners had to do all their bookkeeping by hand. They had to sit with a ledger and a calculator and make sure that their business finances were in order.

You can technically still do this if you want to. But why would you take that approach when you can invest in bookkeeping software instead? It’ll make it so easy for you to do all your bookkeeping and prevent you from having to spend a lot of long hours doing it by hand.

You should look into some of the different bookkeeping software that is out there. You’ll be amazed by how much time it’s able to save you.

3. Try to Take Care of Your Bookkeeping At Least Once Every Few Days

Far too often, small business owners will neglect their bookkeeping responsibilities for days and sometimes even weeks at a time. As a result, they’ll fall way behind and end up with a mountain of financial information that they have to sift through.

Outside of the fact that it’s going to take you forever to make sense of financial info when you do this, you’re also going to run the risk of your business falling into shambles when your finances are all out of whack. You should, therefore, make it a point to take care of your bookkeeping at least every few days.

This is one of the most useful bookkeeping tips of all. By staying on top of your bookkeeping, you’ll make it all so much more manageable for yourself.

4. Hang On to Any Physical Receipts, Invoices, Etc. Related to Your Business Bookkeeping

While you’re going to spend most of your time on your computer doing your bookkeeping with special software, you’re still going to have your fair share of physical receipts, invoices, etc. You’ll want to hang onto them for tax purposes whenever possible.

You might be able to scan them so that you can save them to your computer. But you should also try to file them away in a filing cabinet so that you have them handy if you need them later on.

5. Generate Bookkeeping Reports Each Month and Read Them Over

At the end of every month, your bookkeeping software should give you the ability to print out monthly bookkeeping reports. These reports will provide you with a solid overview of where your small business stands at any moment.

You’ll get a real sense of satisfaction when you sit back and look over these reports. They’ll make all of the bookkeeping that you’re doing well worth it in the end.

6. Hire a Bookkeeper or, Better Yet, a CPA to Assist You With Your Bookkeeping Needs

At some point, you might get so busy with other aspects of your small business that you simply won’t have the time to continue to take care of your bookkeeping needs yourself. When this time comes, you should strongly consider hiring either a bookkeeper or possibly even a CPA to assist you with these needs.

Take a trip over to to see how easy it can be to connect with someone who can provide you with bookkeeping services. It’ll take one more thing off your plate and allow you to focus on other things related to your small business.

7. Embrace the Importance of Bookkeeping Rather Than Growing Frustrated With It

At the end of the day, the fact that you have to worry about doing bookkeeping for your small business in the first place shouldn’t be seen as a bad thing. It should instead be seen as a great thing since it means that your small business is still chugging along.

You should count your blessings every time you have to do bookkeeping and remember what it means. It might give you a brand-new perspective on bookkeeping and all that it entails.

These Bookkeeping Tips Should Help Make Your Life a Lot Easier

Handling the bookkeeping for your small business isn’t always going to be fun. But you should embrace it and get it done so that you’re able to keep your business finances in order.

Use some of the bookkeeping tips found here to make doing your bookkeeping slightly easier. They should help you maintain accurate small business accounting records from now on without making you want to pull your hair out.

Find more tips that will help you run your small business by reading through some of the other informative articles posted on our blog.

Growing your business is one of the key things you can do over time when you are the head of the operation.

With that thought in mind, what will it take for you to position your business for growth as the years go by?

From being in a good financial spot to marketing the heck out of your business, there are things you need to be on top of.

So, how confident are you in your abilities to score growth for all you’ve worked for?

Position Your Business for Success

When it comes to growth and ultimately success for your business, here are three keys to hone in on:

  1. Monitoring finances – It goes without saying you won’t be around too long if you do not have a good sense of finances. Too many financial miscues can put you out of business before you know it. That said you want to keep a close eye on your financial books. Look for any red flags that can in fact land you in the red all too often if not careful. While most companies go through a few peaks and valleys in sales and revenue, you do not want to be mired in the red. Also look to pay down any sizable company debt you have. Too much debt can saddle you with tough times. The most notable would be if you have major credit card debt. You also want to be sure you are getting good deals. When buying company supplies from vendors; do your best to get deals.
  2. Deciding when change is needed– You also want to keep your eye on the prize when it comes time to make any major changes. As an example, do you have visions of changing your business from an LLC to C corp? If yes, you want to be sure and determine when it is best to do this. Doing so can help you with going after more capital, finding more tax benefits and so on. You also need to be on top of when it may be time to expand your business to a bigger office. If space is tight, you are feeling cramped? Also, is it impacting your bottom line when it comes to money and production? If yes, a bigger space may be the way to go. Having your finger on the pulse of change is key so you do not miss out on opportunities to grow.
  3. Spread the word each day – Finally, can you imagine how challenging it would be to grow if too few folks knew about you? Yes, not doing a good job of marketing your brand can be a real killer for you and your business. That said use all the tools available at your disposal to get the word out. Also make it a point to give good customer service each time out. This can be the easiest and best way to grow your business. Happy customers tend to tell other people they know about specific brands. That of course can lead to more sales and revenue.

When growing your business is a big priority for you, how will you tackle this major project?

Being a business owner means you wear a lot of different hats. It also means you have many responsibilities you must handle on a regular basis.

That said one of the big tasks you find yourself doing is getting the right people in the right positions.

So that you can be right many more times than not, how do you go about hiring new talent?

Take Your Time and Research Who is Out There

In doing all you can to get the right hires, here are a few things to keep in mind:

  1. Using the Internet – Going online is not a bad idea when it comes to looking to fill positions at your business. For example, if you run a business in the United Kingdom, you can do a background check on a person but up to a certain point. Know that doing a UK criminal record check online does come with some limitations. Whether in the UK, U.S. or elsewhere, do research. That is before a criminal record check to see what kind of info you may be able to gather. Another possibility is to enter the candidate’s full name in on social media sites and see what comes up. While people do have a right to post comments and imagery on social media, they should do so in a respectful manner. If you find a candidate with questionable posts, it may lead you to look to someone else to hire.
  2. Offering good jobs – Given you want the best and brightest folks you can get, you have to offer them something. So, how good of a job are you doing when it comes to putting worthwhile jobs on the table? That means a competitive salary, benefits if required to, the ability to move up the ladder at work and so on. Few people will want to apply for what they perceive to be dead-end jobs. By shining a good light on your business, you more times than not can get top employees to come and check you out.
  3. See what competition is doing – It never hurts to see how your competition goes on hiring talent. You may be able to pick up a few tips on how they bring in people and keep them there for years to come. Are they offering better salaries and benefits? How much room is there to grow at their places of business? Do they provide employees with flexible working conditions? Knowing such things can help you as you seek more talent.
  4. Be upfront with prospects – You want prospects being upfront with you. That is on what they feel their long-range work plans are. In turn, it is good for you to do the same with them. Let people coming to you for interviews know where you see your business going in the years to come. That can help prospects have a better sense of if your business would be right for them. This also allows for both sides to not waste each other’s time if not a good fit.

In hiring the right people for your business, how confident are you that you’re getting the best of the best?

Are you worried that your current marketing strategy isn’t producing good enough results? You aren’t the only business owner with this problem. Reports show that only 22% of businesses get the results they want from their campaigns.

Luckily, there are several proven techniques that will help your digital optimization efforts. Keep reading to learn how to handle your digital marketing optimization.

1. Verify Your Target Audience

Make sure you know who you are targeting before you start creating your content. If you aren’t sure what will interest your audience, ask them.

Survey your audience and make a list of their interests, hobbies, problems, and desires. Include potential solutions or products that would help in their lives.

Once you know your audience, you can create different versions of your content to get the right people in front of the right solutions. This content will appeal more to the people you target, which means you get a better conversion rate.

2. Optimize Your Headlines

Headlines have a significant impact on how people react to your content. This is why it’s important to write headlines that grab the attention of your audience.

Your headline shouldn’t only be a description of your content. It should tell the reader why they should click through to your website.

You can do this by figuring your user intent. Why would someone want to click through to your website? Answer that question for potential visitors, and they’ll give your website a visit.

3. Make Your Brand Cohesive on All Channels

No matter the channel, your brand has a voice. Whether it’s through the design of your site, the tone in your social media marketing, or the way you handle customer service interactions, these assets need to stay consistent throughout all platforms.

When you are consistent on all channels, it helps with branding and trustworthiness. Your audience will know what to expect when they engage with your brand online, and that’s essential for building a positive reputation.

4. Add More Value to Your Content

Don’t bore your audience with content that doesn’t add value. Research your subject and figure out how to present it in an interesting way. Make sure you use the correct language to make your content engaging. Use hashtags to generate more views. You might also like to know that Instagram hashtag generator is getting much popularity to find the smart and appropriate hashtags for users.

When possible, add visuals to support what you’re saying. Images can be very effective when trying to gain a reader’s trust and attention. If they are very clear about what you’re writing about, the visual will encourage them to click through for more information on the topic. Make sure when adding media to your page that you use a company like Glass to keep your page speed optimized with no lagging.

Think of your content as the marketing engine for your company. This means you need to test everything you do. When it comes down to it, the goal is to have consistent and optimized results.5. Test Before You Post

To do this, test different headlines, body content, images, and more. You can then figure out what tactics work best for your audience. For instance, maybe you notice one of your featured images generates higher click-throughs than the others.

All of this is data you can use to optimize your future content.

6. Track Your Marketing

If you’re not collecting data on your marketing efforts, you really should be.

Your data allows you to optimize future strategies by using the data collected. For example, it’s always important to track what pages drive most of your conversions and which content performs the best.

You can also use marketing data to create a personalized experience for your audience. You can adjust your copy, images, or copy depending on what experiment you’re running.

Using a heatmap is a great way to help with website optimization. Try to get the full picture of what a heatmap offers so you can make the most of it in your marketing campaign.

7. Make Use of Videos

Videos aren’t only a great way to share your content with others, but they can also help you improve your digital marketing optimization.

For instance, you can use videos to demonstrate how to use a product or service to solve a problem. You could also create an about us video that gives more information about your company.

You don’t have to limit yourself to your products, either. Every video you make that shows you as an authority will help build authority and trust for your brand.

8. Invest in Social Media

Social media content can be a great way to build and enhance your brand. Picking the right social platform is key to driving traffic to your website with social media marketing. For instance, you need to know if Facebook or Twitter is where your target audience hangs out.

You should also know what type of content will perform well on each channel. This can include text posts, videos, or images. Look at what your competitors do on each platform and what type of content receives the most traction.

9. Optimize for Mobile Browsing

If you’re paying attention to web trends, you likely see that there’s a lot of mobile traffic on the web. It’s essential to make sure you are optimizing for all devices. Be sure to tune your campaigns to display correctly when mobile users visit your site.

You can accomplish this with a responsive website design. A responsive design modifies your site’s design based on the screen size of your visitors. Typically, this means moving from a several-column website layout to a single-column website design.

10. Automate Everything You Can

Automation is essential when it comes to digital marketing optimization. Getting your marketing campaigns automated will free you up to focus on other parts of your business.

You can use digital marketing optimization services to automate everything from sending welcome emails, drip campaigns and more. It’s even possible to automate the posting of content on social media pages on a schedule.

The Digital Optimization Process Never Ends

You might be able to turn a losing digital marketing campaign into a winner with the above tips, but don’t think your work stops there. The digital optimization process will go on for as long as you market on the internet. Things constantly change, and you can always improve your conversion rates, so keep testing to get better results online.

If you found this post helpful for creating an optimal digital marketing strategy, head back to our blog to see more tips that will help you to get Twitter followers.

Rachael is a content writer at Pearl Lemon Properties, who has written on a Ultimate Resume Guide, from colored diamonds to SEO software. In her spare time, she enjoys singing, sketching, cooking, and video games.

Hiring employees can be one of the more challenging things a business owner has to do.

With that in mind, are you confident you’ve been doing a good job in bringing people into your operation?

By making good hires as often as you can, you are doing something positive for all you have worked for.

Don’t Let Bad Hires Ruin Your Operation

In doing the best you can to get the right people in the right positions at work, here are a few things to focus in on:

  1. Qualifications and personalities – Most employers focus on one’s qualifications for a job. That said personalities matter too. The last thing you want is to hire one who is quite qualified and yet is a bad fit for your office. Take the time during interviews to get a good sense of one’s personality. Although it can be challenging to do in such a short time, at least get a feel for them and how they’d fit in with others. You can also do this when checking references they provide you with.
  2. Making sure they are responsible – You also want to put a big emphasis on one being responsible at work. As an example, what if you are looking to hire someone for deliveries? What if the individual you hire will have to drive often to meet with clients? You want someone that you can trust to get the job done and not be a potential liability when they get behind the wheel. If in Texas or elsewhere and considering hiring one from Texas, do a Texas license plate lookup. Doing this can move you closer to finding out key details. That is about one’s driving background, vehicle and more. If a prospective employee has a dicey record, it may give you pause to think about hiring them at the end of the day.
  3. Someone with drive – Even though many go to work each day and give it 100 percent, the same can’t be said for some. With that in mind, do your best to find those with drive. You want employees to go that extra mile. That is with customers and helping out their fellow employees when needed. Someone only going through the motions at work is not going to be a good fit for you over time.

Even with all you have to do in getting the right people in the right positions at your company, there is still more to do.

Keep in mind it is important for you to provide employees with the resources to be successful.

That means you do all you can to put people in position to succeed.

It also means you give employees with good-paying jobs, benefits where needed, room to grow and so on.

By having a good relationship with each employee, you do something positive for you.

So, if looking to do some hiring, make sure you have your mind focused on what it takes to get the best people each time out.

It is common to have a range of distractions in workplaces, especially in the current fast-paced world. Currently, there are lots of tools designed to help us during our work. Most of them are technical or digital because the world is quickly transiting into digital working environments. Barely will an hour pass without getting a message, email notifications, or alerts by some digital device prompting you to take some action. As far as the machines might be reminding us of something important, the best essay service can write you a great paper on why we should consider such as a distraction at work. It is more of a distraction, significantly when it does not correlate with the work underway.      

It is more evident that you will check emails, messages, and other notifications as frequently as possible. Such time can also be essential to do a productive activity in your work area. Therefore, it is necessary to strategize several options that can help reduce these digital distractions while at work.   

  • Beating distractions 

While technology in workplaces is reliable and cannot get avoided, it is essential to consider alternative ways of handling tech-based distractions. A solution to technological distractions is more straightforward: learning how to use technological devices. Most of these devices come with several operational characteristics and features, and some features ways to adjust in the modes that curb distractions. Learning to use the devices not only increases the productivity rates but also brings about employee satisfaction. In another instance, receiving notifications is common, and handling them can also be critical. However, during work time, you can turn off notifications on your digital devices to avoid interruptions. However, before this step, it is crucial to alert your people not to expect replies to messages due to some primary reasons.             

  • Setting up automation tools in workplaces 

With the speedy increase in technological advancements, various automated tools can serve different functions at workplaces. For instance, a company or workplace can have an automation tool that immediately replies to emails or schedules a time to share with email clients. With automation tools, you will need to prioritize the most productive notifications that demand immediate attention. Usually, automation tools may take over various tasks as you work on your daily duties. The devices can serve the replying role and take over other critical responsibilities within the work environment. Some of the tools are pretty important as they reduce movement from place to place, which is another distraction. Using automation tools works better in more advanced workplaces. However, virtual workplaces are not an exception.   

Extra tips to reduce digital distractions at work 

  • Turn of email notifications 

Frequently, emails and other notifications will pop up on your device. They are distractions, especially when undertaking a sensitive task. A better solution is to turn the notifications off. However, it would help if you were careful to check the reports later to not reply to the critical emails. 

  • Set up alerts to notify your people that you are busy. 

It isn’t a guarantee that you provide immediate replies to a range of notifications. Therefore, you can set up different notification platforms to let your people understand that you have a busy schedule and promise them to get back later.   

  • Take some break

It is also an excellent way of beating distractions. More often, breaks give you some more quiet time outside your everyday working routine. It refreshes your mind and exposes you to a relaxed environment free of distractions. Working for long hours can turn your focus away due to exhaustion. 


Digital devices are some of the most critical sources of distractions at work. However, avoiding them seems complicated. The only proper way is to learn how to handle and manage them. You can consider keeping them away during working periods, adjust them to avoid frequent distracting notifications, or even opt to set up an automated system to handle messages.    

As you take a look at the small business you’ve put together over time, are you achieving all the success you want to?

In the event you said no, are there specific actions you believe you will take to try and get to where you want to be?

In running a good business, you can achieve both professional and personal goals you set.

So, where might your strategy go next?

Doing what It Takes for Success

As you go for even more success than you’ve had to date, one of the first things to zero in on would be your company finances.

If you feel they are not what they should be, what might you do to look for improvement?

One option to ponder is getting a little financial help to give your business a boost.

Such help can come your way when you try a line of credit.

By applying for and receiving that line of credit, you do something upbeat for your business.

Once you have gotten the okay for a line of credit, use it how you best see fit.

By pumping some life into your business, consider it a good strategy to move closer to more success.

Success can also be closer than you think when you do more with promoting the brand you have to offer.

Imagine how hard it would be to have a good business if hardly anyone knew about your offerings.

Make sure you are giving it 100 percent when it comes to getting the word out about your brand.

From a website to a business app and more, there are plenty of means available to you so you can spread the message.

No matter what you do to achieve a strategy for business success, think things through. That is how they will potentially impact your business.

Never Sleep on the Importance of Great Customer Service

It goes without saying that a good strategy would be incomplete without a focus on service.

That said do you feel as if your customer service efforts have been what they need to be?

In the event you would say no, what do you plan to do to try and improve this all-important aspect of your business?

One of the ways to improve customer service initiatives is by listening to customers.

If you run a business with a lot of foot traffic, this is a great means of talking to customers. Get their two cents on how their visit went each time out.

Even if conversations last less than a minute, ask the customer if you met all their needs. Was there anything else you could have done to make their experience better?

If you are doing most of your sales on the web, you can always with their permission email or text them a short survey. Keep it simple and they are more likely to take the time to respond.

In doing all you can for a successful business strategy, are you happy with the results up to now?


Author Bio: Rachael is a content writer at Pearl Lemon Leads who has written on a cold email tips, from colored diamonds to SEO software. In her spare time, she enjoys singing, sketching, cooking, and video games.